Persuasion Strategies
ersuasion Strategies is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the author and the publisher are not engaged in rendering legal, intellectual property, accounting or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
We, individually or corporately, do not accept any responsibility for any liabilities resulting from the actions of any parties involved.
Chapter 1
1. Include the reprint/reproduction rights with your product. This increases the perceived value because people can start a business and make money. You can also include some of your advertisements in or on the product. The more it gets resold, the more your ad will be seen.
2. Get the word out about your product and brand it. This increases the perceived value because people believe brand name products are better quality. If you want to quickly brand your product, team up with an already branded business and use their name. You could just give them a percentage of your profits.
3. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to him or her. Later on, while you are chatting, mention the product you're reselling. You could end up selling your product, creating a friendship or finding a joint venture partner.
4. Create a free e-book with the advertisement and link of your affiliate web site. The subject of the free e-book should draw your target audience to down- load it. Also submit it to some e-book directories. The more exposure your free e-book gets, the more your ad will be seen.
5. Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory. You will earn commissions and gain sub-affiliates. Plus you could start an affiliate-related e-zine too.
Chapter 2
6. Write your own affiliate program ads. If all the other affiliates use the same ads that you do, it won’t give you an edge over your competition. Use a different ad to give yourself an unfair advantage over all the other affiliates. If you have sub-affiliates, tell them to do the same.
7. Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product. You need to purchase the product or service in order to write a honest endorsement.
8. Advertise the product you're reselling in your signature file. Use an attention-getting headline and a good reason for them to visit your affiliate site. Make sure your signature file doesn't go over 5 lines. Also include your name, occupation, business name and e-mail address.
9. Join a web ring. It should attract the same type of people who would be interested in buying the product you're reselling. You could also trade links on your own with other related web sites. Also you could create an e-zine ring with other e-zine sites.
10. Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post. If they read your message and like it, they may click to see what else you have to offer them.
Chapter 3
11. Create a free e-zine. Use your e-zine to advertise the affiliate programs you've joined. Submit your e-zine to online e-zine directories and promote it on your web site. Trade e-zine advertisements with other publishers. Announce your e-zine to e-zine announce lists.
12. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined. You could also charge a subscription fee for an upgraded version of it.
13. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content.
14. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing. They may read it at home, work, outside, etc. Other people might see what they’re reading and want to visit your web site or subscribe to your e-zine.
15. Offer your web site visitors a free gift if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards. Your survey could ask them what kinds of products they want, what they think of your customer service, how they like your web site, etc.
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an intuitive visionary healing tape, or
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for the winners whose names are drawn for each.
To enter, your name and email address will be required. It will be added to a mailing list to receive updates about In-Vesica. In-Vesica will post the art work on this web site and in other publications.
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Of course, I collect your email and, thereafter, you will receive periodic updates on In-Vesica - spiritual development; health coaching; energetic healing; art and design, when projects will be launched, and what I eat (I'm kidding!).
Chapter 4
16. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad. Also, if possible, include your ad in the software so after they open it, they'll see your ad again. This will help increase your sales.
17. Provide an online directory of information that your visitors could search through. The directory must contain information your visitors would want. Most everyone is looking to solve a problem. It could be news stories, how-to articles, interviews, case studies, profiles, survey results, online audio, online video, e-books, reports, etc. Your audience will appreciate the time you took the time to research the internet to find sites that may address what they are looking for.
18. Make sure all your web pages load fast or your visitors will get bored and leave. Time is precious; they won't waste it waiting. Do not use too many graphics and high-tech gizmos. They may have a hard time finding your product ad.
19. Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early. You could tell them the benefits they get and the things they can do at your web site, like subscribe to your e-zine, read free articles, download free e-books, learn to increase their sales, etc.
20. Make your web site look professional. People will get turned off and leave if they see a lot of spelling and grammatical mistakes. You don't want any broken graphics or links either. Make sure your background colors don't make your text hard to read. Use analogous colors. Jarring combinations are off-putting. Font type should work with the background. Small white letters on a dark background may not hold your intended reader’s attention.
Chapter 5
21. You could hold a holiday sale for your potential customers. For example, you could tell them everything on your site is discounted by up to 50% on Thanksgiving Day. Another example is "Fourth of July Sale! Buy One, Get One Half Off!" Using holiday sales gives you a specific and credible reason for your prices to be lower. In commerce, July is the month when many businesses begin preparations for Christmas.
22. Use headlines and sub-headlines all over your web site that will grab your visitors’ attention. They will attract them to explore your web site longer. They could be for your free e-zine, product ads, free content, message board, chat room, etc.
23. Place colorful graphs, pie charts and other charts in your ad copy. Use charts as they will grab a person’s eye because they are usually colorful. They will also support your product or service claims and allow your target audience to understand them easier.
24. Highlight buying incentives like free bonuses, money-back guarantees, testimonials, special offers, discount sales, etc. You could place them in boxes, in front of different colored backgrounds, assemble symbols or graphics around them, etc.
Chapter 6
26. Highlight all the important keywords and phrases in your ad copy. You could use bold text, underlining, different colors, graphic text, italics, symbols, indents and extra spaces to highlight the important words or phrases.
27. Place attention-grabbing pictures above and within your ad copy of people willing to give testimonials. A powerful technique is to use ‘before’ and ‘after’ pictures of people using your product. They will give your target audience a clearer vision of what you're offering. That will help them imagine themselves getting the benefits of your product.
28. Use a headline that catches the attention of your target audience. You could use many different types of headlines, free offers, guarantees, testimonials, news stories, questions, benefits, warnings, statistics, and features.
29. Make your ad's keywords and phrases stand out by enlarging the text, bolding, or highlighting with a different color. This technique works wonders with headlines and sub-headlines. People see them first because it's easier for their eyes to focus on. You could also use different fonts for your headlines than the rest of your ad copy.
30. Make your product’s list of benefits stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc. Also indenting them will help make them stand out. Each benefit should be written like a headline to get the readers’ attention and tell them what’s in it for them.
The End
About Us
Hill International Group was a business focused on small business training and development started in the 1990s by my husband, Clement E. Hill, II Ph.D. Dr. Hill wanted to bring entrepreneurial services to more people on a community level using the incubator model.
His doctoral dissertation at the Union Institute and University was called “The Role of Small Business Training and Development in an Emerging Economy. He developed the Micro Enterprise Development Program or MEDP as it was known in the British Virgin Islands and it was implemented for two years creating several new small businesses. Dr. Hill felt that there was no reason why BV Islanders. who were independent and self-employed as were other Caribbean Islanders before European and Western tourism became the major economic pillars, could return to being that again. The program from his doctorate showed people with ideas how to become entrepreneurs. His work was in keeping with the Union’s (https://myunion.edu/) intent to attract learners who want to help humanity change for the better.
This and the other reports on business include a mix of information. Some may feel some of the information is dated. I think, though it may be perceived that way, it still works.
In-Vesica, owned and managed by Allison Williams Hill, is a business that supports persons who desire changes in their lives. This is achieved using metaphysical work; health coaching; architectural and interior design. In-Vesica’s Mission Statement is “Heal through art, hands, and words where Spirit informs all.”
Allison Williams Hill is an artist; architectural designer; physical planner; an intuitive visionary healer; a past life regressionist; light worker; Certified Spiritual Healer’ Church of Wisdom, and a wholistic health practitioner. I integrate several of these abilities to provide a combination of solutions to help you improve your life where you can experience energy balancing to produce a greater sense of calm; support your path in realizing that there is more to you than your physical be-ing by
• Learning about your spiritual heritage, and
• understanding more facets of your humanity.
“Do All Things In-Vesica.”
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A health coach (or health counselor) is a wellness guide and supportive mentor. Together, we’ll work to achieve your goals in areas such as achieving optimal weight, food cravings, sleep and energy. Through working with me, you’ll develop a deeper understanding of the foods and lifestyle choices that work best for you and implement lasting changes that will improve your energy, balance and health.
I practice a holistic approach to health and wellness, which means that we look at how all areas of your life are connected and affected. Does stress at your job or in your relationship cause you to overeat? Does lack of sleep or low energy prevent you from exercising? As we work together, we look at how all parts of your life affect your health as a whole.
I lead workshops on nutrition, and offer individual and group health and nutrition counseling on weight management, emotional eating, self-image issues to professional women, caregivers, and healers.
I realized a dream to study at The Institute for Integrative Nutrition and it changed my life. Let me support you to change yours.
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We meet. You fill out the health history form. I wait while you fill out the health history. We discuss the health history information. I ask questions. You talk....
I listen.
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"Do All Things In-Vesica."
by Hill International Group
Small Business Training and Development Consultants
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Doesn't the dormouse in the heather appear to be smiling? I found out from the Comedy Wild Life Photography Awards web site that Mr. Andrea Zampatti is the photographer. Please visit his website for more fascinating images that he was in the right place at the right time to capture.
Drawings!
When time permits, I intend to hold drawings to create
- an intuitive visionary healing tape, or
- a soul life reading, or
- an energy reading
for the winners whose names are drawn for each. To enter, your name and email address will be required. It will be added to a mailing list to receive updates about In-Vesica. In-Vesica will post the art work on this web site and in other publications.
Services explains what is involved in creating these helpful tools. The images will be displayed at In-Vesica and the In-Vesica Art Gallery.
Of course, I collect your email and, thereafter, you will receive periodic updates on In-Vesica - spiritual development; health coaching; energetic healing; art and design, when projects will be launched, and what I eat (I'm kidding!).
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Advarti is an extraterrestrial, a member of a group called The Ring. They are beings who are interested in Earth's and its people's progress.
