Buying Triggers

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Chapter 1

1.  Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content.

2.  Create a positive online image. Tell your visitors about fundraisers you have sponsored or about what part of your profits you donate to charity. For example, you could say, "We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations." Your brand is important. Do only what is true for you.

3.  Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net and other ways.) For example, you could communicate with your customers or visitors by phone; instant message; web site messages; chat rooms; message boards; video conferencing; fax, and e-mail, etc.

4.  Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales. For example, you could find out if they are interested in buying DVDs and what types from your business. You could contact a DVD supplier and start selling them as back-end products.

5.  Make sure your web host isn't losing your sales. If you get an e-mail from someone who told you that they couldn't access your site, it might be your host’s issue. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business.

Chapter 2

6.  Allow your visitors’ experience to be an enjoyable one at your web site with:
•    easy navigation,
•    good content,
•    fast loading, interesting graphics,
•    linked content within the website, and
•    easy search options.

Appeal to the senses. Audio videos are very profitable, however, make them memorable with unique music. It is interesting that speaking videos repeat the content on the screen.  That is helpful to the visually challenged, but the voice can “add more” so that what appears on the screen can serve as a summary of the content. You could also offer online games that are related to your web sites theme with a scoreboard and prizes for the high scorers and incentives for the losers to encourage them to continue.

7.  Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "Been there, done that." For example, you could introduce a new freebie every month to encourage people to revisit.

8.  Add a directory to your web site focused on your target audience. Include an explanation on why the directory exists and invite suggestions. When visitors submit their web sites, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do) with new information.

9.  Develop your Marketing Plan (via your Five Ps). Your advertising, Promotion, in the Marketing Plan is a strategic process you thought through to expose your business, sell your products, and develop affiliate relationships.   Create a list of monthly, and weekly, then daily action plans. Try to follow your plan step-by-step every day to be more systematic and organized. If the plan isn't working, change it. Keep it in a file or make a hard copy in a loose-leaf binder, whichever allows immediate access, so revisions or new ideas for future promotional plans can be incorporated easily. If you choose the electronic file, keep in mind that a hard copy can travel with you and also be on-hand during a disaster. Access to the cloud may not be possible.

10.  Trade links with web sites that you or your target audience would visit and this is in keeping with thinking like them. They should offer their visitors valuable content and that’s why you chose them. Providing outside links on your web site are good resources for your customers if they are interesting and helpful.

Chapter 3

11.  Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool.

12.  Offer a free affiliate/reseller program for your quality product. When you offer people a free opportunity to make money, they will visit your web site. If applicable, you should offer a fair and high commission; affiliate training; a good tracking system; tested and proven marketing ads, and other persuasive benefits.

13.  Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles written by you or others complete with their resource bio information Do not plagiarize. That will reduce your visits when you are deemed unfair; word-of-mouth is lethal. For example, if there is a hot or popular news story going on, you could somehow relate it to your web site’s theme.

14.  Offer your visitors a free community of like minds. People like to have a place where they can have discussions with others on a particular subject. You could even create multiple online communities. For example, if you were selling gardening tools, you could have a message board to discuss gardening tips and a chat room about picking the right gardening tool. Perhaps allow participants to cross-connect; you will be able to see actually where your visitors are in the world.

15.  Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.

Merge with Krishna by Allison L. Williams Hill

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Of course, I collect your email and, thereafter, you will receive periodic updates on In-Vesica - spiritual development; health coaching; energetic healing; art and design, when projects will be launched, and what I eat (I'm kidding!).

Chapter 4 

16.  Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. You could also allow other people to give away your sample products. It would be like "viral pre-sell marketing".

17.  Make your ad copy attractive. Your ad should list benefits before the features. Include guarantees and testimonials in your ad. Your ad should be easy to read, answer all the readers’ questions and give them many ways to order and, most importantly, persuade them to buy now, not later. Consider adding humor. It makes it more memorable, however, that is not a guarantee of a sale. It may well keep your product in their minds.

18.  Remind people to come back and visit your site. And if they did not like you provide, ASK THEM WHY! They usually don't purchase the first time. Scientifically, seven was the magic number for visits and views prior to recognition. Daily, an average human being in the developed world receives tens of thousands of messages. The more times they visit, the greater the chance that they'll buy. You could remind them with your e-zine, or blog, or other social media means with a follow-up autoresponder course, an e-mail update reminder, etc. All done with their permission, of course.

19.  Let people know anything about your business history. Publicize who you are and why you do what you do.  They'll feel more comfortable if they know who they are really buying from. You could tell them when you started your business, why you started your business, what kind of training you’ve had, how many employees you have, etc.  If you have employees, ask them why they work for your business. Even if it’s to obtain experience and move on, it will be honest. Upload quote(s) with an(their) image(s).

20.  Give people many ordering options. Accept credit cards, checks, money orders and other forms of electronic payments. You should be also open to adding new forms of payment as they become available. They could be the future and you don't want to be left behind.

Chapter 5

21.  Use reverse psychology on your banner ads. You could tell people not to click on your banner ad.  For example, "Don't Click Here If You Are Comfortable with Your Looks." Another example could be "Stop! Don't Click Here Unless You're Wealthy!"

22.  Make your banner ad words as attractive as possible. Use words like ‘ultimate’, ‘powerful’, ‘sizzling’, ‘hot’, etc. Your words should relate to and highlight your total offer like, "Click Here to Increase Your Traffic by 120%!"

23.  Give a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy-one- get-one-free discount, etc. For example, you could say, "Get 50% Off Our New Viral Marketing E-book! Click Here Now!"

24.  Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer. You could also make them click the banner to read the testimonial. For example, "See What (famous person's name) Had to Say About Our Marketing E-book!"

25.  You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with easy monthly payments.  For example, you could say, "You Can Own Our Product with 3 Easy Payments of ($)!" Another idea would be to eliminate one of those payments as a gift later on in your ad copy.

Chapter 6

26.  Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read ‘double or triple your money- back guarantee’, ‘your lifetime money-back guarantee’, etc. For example, it could say, "Keep Our Accounting E-book Even If You Ask for a Refund!"

27.  Tell people to click on your banner ad. Newbies to the internet may not even know they can click on banners. Just having the phrase "Click here" on your banner will increase your click-throughs. You could also make it a stronger command or order like "Click Here Now!” or “Click Here before it's Too Late!" There are two sides to created scarcity. One camp says it is untrue, there will always be downloadable files. However, the information can age, new stuff can develop making your work archaic. A reason to “Click Now!”  is use the information now to soar above the competition before the get it.

28.  You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service. For example, you could say, "FREE Sample Chapter of the E-book...!" Another example, "Free Trial Membership To...!" Make the trial length clear. No one likes finding they are strapped to a monthly payment for something they do not want.

29.  Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like ‘make money’, ‘lose weight’, ‘increase energy’, ‘save money’, ‘save time’, etc. For example, you could say, "Lose 20 Pounds in One Month!" Another example, "Make $200 In One Day!"

30.  You could advertise a free offer on your banner ad. The freebie should relate to your target audience. If the freebie is attractive to them, they will click on the banner. For example, you could say, "Free Business E-zine!" or "Free Garden Tips E-book!" or "Free 7 Lesson Investing Course!" This tactic is used frequently. IF a name and an email is required to obtain the freebie, then is it entirely free? You are actually requesting personal information and it is valuable. You may consider stating, “In exchange for your name and your best email address, download my "15 Free Tips for Better Sleep-filled Nights!”

The End

About Us

Hill International Group was a business focused on small business training and development started in the 1990s by my husband, Clement E. Hill, II Ph.D.  Dr. Hill wanted to bring entrepreneurial services to more people on a community level using the incubator model.  

His doctoral dissertation at the Union Institute and University was called “The Role of Small Business Training and Development in an Emerging Economy.”  He developed the Micro Enterprise Development Program or MEDP as it was known in the British Virgin Islands and it was implemented for two years creating several new small businesses. Dr. Hill felt that there was no reason why BV Islanders, who were independent and self-employed as were other Caribbean Islanders before European and Western tourism became the major economic pillars, could not return to being that again. The program from his doctorate showed people with ideas how to become entrepreneurs. His work was in keeping with the Union’s ( intent to attract learners who want to help humanity change for the better.

This and the other reports on business include a mix of information.  Some may feel some of the information is dated. I think, though it may be perceived that way, it still works. 

In-Vesica, owned and managed by Allison Williams Hill, is a business that supports persons who desire changes in their lives.  This is achieved using metaphysical work; health coaching; architectural and interior design.  In-Vesica’s Mission Statement is “Heal through art, hands, and words where Spirit informs all.”

Allison Williams Hill is an artist; architectural designer; physical planner; an intuitive visionary healer; a past life regressionist;  light worker; Certified Spiritual Healer’ Church of Wisdom, and a wholistic health practitioner.  I integrate several of these abilities to provide a combination of solutions to help you improve your life where you can experience energy balancing to produce a greater sense of calm; support your path in realizing that there is more to you than your physical being by

•    Learning about your spiritual heritage, and 
•    understanding more facets of your humanity.
"Do All Things In-Vesica.”

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A health coach (or health counselor) is a wellness guide and supportive mentor. Together, we’ll work to achieve your goals in areas such as achieving optimal weight, food cravings, sleep and energy. Through working with me, you’ll develop a deeper understanding of the foods and lifestyle choices that work best for you and implement lasting changes that will improve your energy, balance and health.  
I practice a holistic approach to health and wellness, which means that we look at how all areas of your life are connected and affected. Does stress at your job or in your relationship cause you to overeat? Does lack of sleep or low energy prevent you from exercising? As we work together, we look at how all parts of your life affect your health as a whole.
I lead workshops on nutrition, and offer individual and group health and nutrition counseling on weight management, emotional eating, self-image issues to professional women, caregivers, and healers.
I realized a dream to study at The Institute for Integrative Nutrition and it changed my life.  Let me support you to change yours.

Get a free 50-minute Health History.

Go to In-Vesica Health for details.

Write for an appointment for a free health history.
We meet. You fill out the health history form. I wait while you fill out the health history. We discuss the health history information. I ask questions. You talk....
I listen.  
And you will find out if the program can suit your needs to discover the food and lifestyle choices that best support you.
"Do All Things In-Vesica."

by Hill International Group
Small Business Training and Development Consultants
Copyright © 2018



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Looking West on Drake's Highway, Tortola towards the Caribbean Sea by Allison L. Williams Hill

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