Advertising Tips

dvertising Tips is designed to provide accurate and authoritative information with regard to the subject matter covered. It is offered with the understanding that the author and the publisher are not engaged in rendering legal, intellectual property, accounting or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.

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Chapter 1

1. Always inform your audience of what kind of support they will receive after they buy. It could be free consulting, technical support, free servicing, etc. This may also answer some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems.

2.  Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy (or perhaps a product) that’s more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they don't like your guarantee or graphics.

3. Think of ways to get your site or business in the news. You could sponsor a fundraiser, break a world record, hold a major event, host a fundraiser, etc. Simply write a press release about what you’ve accomplished, and then send it to media outlets that cater to your target audience.

4. Hold a contest or a drawing for a gift or a service on your web site. Give other web sites the option of offering it to their visitors. This will multiply your advertising all over the Internet. It would become a viral contest or drawing. The contest or drawing must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.

5.  Tell your potential customers that your ordering system is highly secure. Also reassure them that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure.

Chapter 2

6. Carry business cards with you wherever you go with your web address printed on them. You can hand them out to anyone you meet. Think of all the people you have the potential to meet on a regular basis:

•    At appointments with
o    doctors
o    groups with whom you are affiliated
•    social gatherings
•    grocery clerks
•    bag boys and girls
•    post office workers
•    family members
•    friends,
•    salesmen/women, etc.

Leave them with tips at restaurants with employees and waiters.  When you come across office buildings in your travels, see if there is a way of distributing them to the businesses within.   Ask security personnel for clearance.

7.  Contact national radio stations, traditional and online,  to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they'll book you for a show. Of course, you would want to contact targeted stations and shows which would want to know more about you and your area of expertise.

8. “Help a Reporter Out” or HARO sends daily emails to journalists and bloggers listing journalists who are looking for information.  HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. Its straight-forward pitching process allows sources to find topics related to their expertise, industry or experience, while allowing journalists and bloggers to spend more time writing and less time sourcing.”  Should a journalist use your information, this is another way of getting your name and business out there.  

9. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products. You could also create your own online business club. You could provide private chat rooms, message boards, articles, etc.

10. Think of a domain name for your web site that's easy to remember (and spell!). It should be related to what your business does, sells or provides. If there aren’t any business names available, use your actual birth name. You could at least brand yourself. Your own name will give you credibility. The same name should be used for your emails and newsletters, and on everything you distribute.

11. Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click-through you get to your web site. Just make sure your profits will pay for your advertising cost. If they won't, maybe you could share a web site with another related business and split the costs.

Chapter 3

11. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product. You can ask them at your web site, in your e-zine, on your message board, in your chat room, in your guest book, in your product packages, etc.

12. Team up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers. You could all include your ads and announcements in the e-zine. You could also take turns for the top advertising space.

13.  Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements usually don't look or sound like normal ads.

14.  Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business. You'll save money on employee costs, space costs, training costs, etc. Keep the work you enjoy doing to keep you motivated and ship out the work you don't like.

15. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address, etc. Also include a brief blurb for your business or the product you're selling. For example, you could say, "How to Wash Your Car in Twelve Minutes or Less!"


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Chapter 4

16.  Use pictures or graphics on your web site that support the product you're selling. That may be a no-brainer, but some may feel a blank space is begging for something to fill it. Your choice of images could give your visitors a clearer vision of your product, the benefits of the product, people's emotion when they own the product, etc. You could also use ‘before’ and ‘after’ pictures.

17.  Create a friendly, long-term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis. You could follow-up with hello emails that asks for responses to interesting questions that people want to answer (current events and their impacts; personal growth; goals and objectives for growth and development; community strengthening),  gifts, greeting cards, free things, coupons, special offers, reminders, your e-zine, helpful advice, etc.

18.  Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as back-end products, cross-promote, etc. You could also create a web site together and promote it on your separate web sites. You would both just split the costs and profits.

19.  Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after- sale services or an affiliate program. Other factors that would help are: your own domain name, a professional web design, a good-looking product graphic and persuasive ad copy.

20. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount. For example, you could say, "Buy over $39 worth of products and get a 20% discount on your order!" Another example, "Get a 15% discount if you order 3 or more products!", or if each item is $10.00, “Purchase three for $25.00.”

Chapter 5

21.  Allow your visitors to reprint the content on your web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines. There will be people who will not include the resource box.  Periodically check your titles to see if they are being used.  If your articles are being posted without crediting you, check for access to the web master. One of my articles were posted without my bio and without access to the web master.  I decided to creatively post the articles using multi-means with my bio and links back to the articles.

22. Provide a free contest or sweepstake at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit. You can also attract them to revisit by holding one every week or month. You could also start an opt-in list for people who enter your contest or sweepstake so you can follow-up with them regularly. The prize should be useful which does not rule out being fun.

23. Save time and money by using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad. You can manually submit your ad to the most popular web sites so you have a better chance of being listed or placed in a good position.

24.  Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional. Use crisp graphics, attractive color combinations, a readable text size, even spacing, even margins, bold headlines, indent benefits, etc.

25.  Stop procrastinating and start finishing all your business tasks. Recognize that you are procrastinating.  Decide what to do about it. Do one task at a time. Don’t get caught up thinking that you can never get them all done. Make a list.  You will eventually if you stick to the list. Do:
•    the easiest one forts, or
•    the most crucial one first, or
•    the one that involves another person or component first

earlier in the day first and move down the list.  Cross off each task as you complete it. Many articles suggest a reward. Identify several that you like, that are reasonable and organize them in accordance to the number of tasks you accomplish.

Chapter 6

26.  Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product. Invite them to online and offline events like free chat room classes, parties, dinner gatherings, business events, etc.

27.  Hire a business coach to help improve you and your business. That could help increase your sales, motivate you, balance your workload, etc. It would be like renting an extra brain. You would have double the thinking power.

28.  Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas. Having a business is not solely about making but about answering problems. The world keeps changing and if you pause too long, you might miss out. You only live once.

29. Make sure you don’t become a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working. The best time to get profitable ideas is when you’re not thinking about them. They just pop into your brain.  Always keep a journal available for these and other ideas.

30.  Create and follow short/long-term goals for your business. The short-term goals can create early success and the long-term goals can create future success. Design each goal so they all add up to your ultimate goal. Don't make your goals too unrealistic otherwise depression and frustration could move you farther away from them.

The End

About Us

Hill International Group was a business focused on small business training and development started in the 1990s by my husband, Clement E. Hill, II Ph.D.  Dr. Hill wanted to bring entrepreneurial services to more people on a community level using the incubator model.  

His doctoral dissertation at the Union Institute and University was called “The Role of Small Business Training and Development in an Emerging Economy.”  He developed the Micro Enterprise Development Program or MEDP as it was known in the British Virgin Islands and it was implemented for two years creating several new small businesses. Dr. Hill felt that there was no reason why BV Islanders, who were independent and self-employed as were other Caribbean Islanders before European and Western tourism became the major economic pillars, could not return to being that again. The program from his doctorate showed people with ideas how to become entrepreneurs. His work was in keeping with the Union’s ( intent to attract learners who want to help humanity change for the better.

This and the other reports on business include a mix of information.  Some may feel some of the information is dated. I think, though it may be perceived that way, it still works.  

In-Vesica, owned and managed by Allison Williams Hill, is a business that supports persons who desire changes in their lives.  This is achieved using metaphysical work; health coaching; architectural and interior design.  In-Vesica’s Mission Statement is “Heal through art, hands, and words where Spirit informs all.”

Allison Williams Hill is an artist; architectural designer; physical planner; an intuitive visionary healer; a past life regressionist; light worker; Certified Spiritual Healer’ Church of Wisdom, and a wholistic health practitioner.  She integrates several of these abilities to provide solutions to help you improve your life where you can experience energy balancing to produce a greater sense of calm; support your path in realizing that there is more to you than your physical be-ing by

•    Learning about your spiritual heritage, and 
•    understanding more facets of your humanity.

“Do All Things In-Vesica.

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A health coach (or health counselor) is a wellness guide and supportive mentor. Together, we’ll work to achieve your goals in areas such as achieving optimal weight, food cravings, sleep and energy. Through working with me, you’ll develop a deeper understanding of the foods and lifestyle choices that work best for you and implement lasting changes that will improve your energy, balance and health.  
I practice a holistic approach to health and wellness, which means that we look at how all areas of your life are connected and affected. Does stress at your job or in your relationship cause you to overeat? Does lack of sleep or low energy prevent you from exercising? As we work together, we look at how all parts of your life affect your health as a whole.

I lead workshops on nutrition, and offer individual and group health and nutrition counseling on weight management, emotional eating, self-image issues to professional women, caregivers, and healers.

I realized a dream to study at The Institute for Integrative Nutrition and it changed my life.  Let me support you to change yours.

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We meet. You fill out the health history form. I wait while you fill out the health history. We discuss the health history information. I ask questions. You talk....
I listen.  
And you will find out if the program can suit your needs to discover the food and lifestyle choices that best support you.
"Do All Things In-Vesica."

by Hill International Group
Small Business Training and Development Consultants
Copyright © 2018




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