Product Selling Principles













roduct Selling Principles is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the author and the publisher are not engaged in rendering legal, intellectual property, accounting or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.

We, individually or corporately, do not accept any responsibility for any liabilities resulting from the actions of any parties involved.


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Chapter 1

1.  Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program, using viral marketing or both. For example, you could start an affiliate program and give your affiliates customized e-books with their own affiliate links to give away.


2.  Increase your ratio of visitors who purchase your product(s) via split testing. You could change your headline, offer a stronger guarantee, add testimonials, etc. For example, one week you could have your headline say, "How to Lose 5 Pounds in Two Days!" and the next week use, "Lose 5 Pounds in Only 48 Hours!" Just see which one pulls more orders per visitors- and maintains the attraction as long as it is accurate.


3.  Find out who are your strongest leads for buying your product by offering a free e-zine. The visitors who are very interested will subscribe to it. Once they have subscribed, you can sell them related products again and again. Just make sure your e-zine has enough original content to keep them interested.


4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them. You could give all the members graphic links to place on their home pages and space. This would increase your membership and business exposure.


5. Publish an e-zine for your employees. This could motivate them to do a better job and keep them advised on where your business is headed. For example, you could include articles about goals and objectives; friendly customer service; being more productive; getting along with other employees; employee profiles; resources, etc.

Chapter 2

6.  Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business. For example, you could find someone complaining about your customer service, an employee, your web site design, product, etc. Then you'll know what to improve. If the writer included his or her name, consider contacting them directly and offering them something for the time they took to complain about your business.  That is gold: feedback that may be the ire of other customers. THANK them: you will make a new fan.  


7.  Attract people to link to your web site. You could offer them a discount on the products you sell or give them free items for linking. For example, you could say, "Get a Huge 30% Discount on Our E-book If You Agree to Link to Our Web Site for At Least One Month!”


8.  Develop your own opt-in email list by giving your visitors a reason to give you their e-mail address.
Allow them to sign up for free items and contests. Just get their permission to e-mail them again in the future for other things. For example, you could say, "Sign Up for Your Chance to Win a Color TV!"


9.  Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc. There are many ways to get into the media, like launching an unusual product, donating a large amount to charity, holding big events, etc.  Lee Silber wrote Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do. It is a great book about fantastic ways entrepreneurs made their businesses memorable. Useful; copy, or jumpstart your own ideas.  

10.  Give your business and products credibility by linking to web sites that have written positive stories about your business. You could link to them right in your product ad. For example, you could say, "Just See What (name) Magazine Is Saying About Our Newest E-book!"

Chapter 3

Free free Free free Free free Free

11.  Give people a free subscription to your e-zine. Almost everyone is publishing an e-zine nowadays so it's important to give something extra with the free subscription. You could offer a weekly contest for new subscribers. For example, you could say, "Subscribe and Have a Chance to Win Our Latest Home Study Course!"


12.  Provide your visitors with free content. Your content will be more attractive to your visitors if it's current, original, and worth their time to read. You could also offer people the option to reprint the content in their e-zine or web site. If your content is super original, you could use something like "Never Seen Before" (a Trump favorite) in your titles.


13.  Offer a free online directory. The directory could be full of interesting e-books, e-zines, web sites, etc. If people find your directory to be a valuable resource, they will visit it over and over again. It must be kept current; websites disappear so titles and links should be checked regularly. Also- always check for things you think your customers would want to see. New websites are always being created.  You could also put your whole directory into e-book format and allow people to give it away.


14.  Give your visitors a free e-book. You could also include your own ad in the e-book and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers’ permission to use their articles. They will just want you to publish their resource box too.


15.  Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic. You could hold them weekly or monthly to get people to revisit your web site repeatedly.

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When time permits, I intend to hold drawings to create

     an intuitive visionary healing tape, or
     a soul life reading, or

for the winners whose names are drawn for each.

To enter, your name and email address will be required. It will be added to a mailing list to receive updates about In-Vesica. In-Vesica will post the art work on this web site and in other publications.  

Services explains what is involved in creating these helpful tools. The images will be displayed at In-Vesica and the In-Vesica Art Gallery.

Of course, I collect your email and, thereafter, you will receive periodic updates on In-Vesica - spiritual development; health coaching; energetic healing; art and design, when projects will be launched, and what I eat (I'm kidding!).

Chapter 4

16.  Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or of value to your visitors. Most people who enter will continually revisit your web site to get the results. For example, if your target audience is business owners, your prizes could be computers, business e-books, business services, etc.


17.  Let visitors download free software. It could be freeware, shareware, demos, etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. You could also allow people to link to your free software directory so they could offer it to their own visitors.


18.  Offer free online services or utilities from your web site. They could be search engine submitting, copywriting, proofreading, etc. The service or utility should be helpful to your target audience. For example, if your target audience is e-book publishers, offer them a free e-book creation service.


19.  Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this to be of huge value because consulting fees can be very expensive. You could also create a product by recording or saving the information you gave them and selling it to them as a handy reference.


20.  Give your visitors a free membership to your online club. People want to belong to something, why not your online club? You could also give away a free e-zine for club members only. You could make money by offering a deluxe membership for a monthly fee.

Free free Free free Free free Free free Free free Free

Chapter 5

21.  Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc. You could make the freebie even more valuable to them if you allow them to give it away with their own customized links in it.


22.  Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page. For example, wouldn't you like to go to one web page and have on it all the links you like to visit or research?


23. Spice up your web site's wording by using plenty of adjectives. It gives your visitors a clearer vision of what you're explaining or describing to them. For example, if you were describing a software program you could say, "This easy-to-use software gently guides you through the whole set up process."


24.  Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have people click to read the rest. For example, you could say, "How to Increase Your Sales by 200% by Larry Dotson. To Read Click Here!"


25.  Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them. For example, if your target audience is softball players, you would want to join affiliate programs that sell softball bats, balls, uniforms, magazines, etc.

Chapter 6

26.  Market your web site as a free club instead of a web site. This may increase your repeat visitors and sales because people enjoy belonging to groups. You could have a members’ message board, give visitors' membership IDs, give them membership graphics to place on their web sites, etc.


27.  Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or an online message system. Always be interested in what people have to say, answer their questions, give them compliments, and take the time to talk about things other than just business, etc.


28.  Check your web site links regularly. If people click on a link and it doesn't work, they usually won't risk wasting their time clicking on another one. For example, would you revisit a web site after two of the links you really wanted to click on didn’t work? You probably wouldn't even bookmark the site.


29.  Give visitors a positive experience when they're at your web site. Provide them with original content and free things. They'll tell all of their friends about it. You could also persuade them to tell their friends about it by starting an affiliate program. It could pay per sale, per click or per lead.


30.  Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange, they do the same for you. For example, if your business is selling toys, you could cross-promote a business that sells kids’ games. Chances of success are great because both of you have a similar target audience.

The End

About Us

Hill International Group was a business focused on small business training and development started in the 1990s by my husband, Clement E. Hill, II Ph.D.  Dr. Hill wanted to bring entrepreneurial services to more people on a community level using the incubator model.  

His doctoral dissertation at the Union Institute and University was called “The Role of Small Business Training and Development in an Emerging Economy.”  He developed the Micro Enterprise Development Program or MEDP as it was known in the British Virgin Islands and it was implemented for two years creating several new small businesses. Dr. Hill felt that there was no reason why BV Islanders, who were independent and self-employed as were other Caribbean Islanders before European and Western tourism became the major economic pillars, could not return to being that again. The program from his doctorate showed people with ideas how to become entrepreneurs. His work was in keeping with the Union’s (https://myunion.edu/) intent to attract learners who want to help humanity change for the better.

This and the other reports on business include a mix of information.  Some may feel some of the information is dated. I think, though it may be perceived that way, it still works.  

In-Vesica, owned and managed by Allison Williams Hill, is a business that supports persons who desire changes in their lives.  This is achieved using metaphysical work; health coaching; architectural and interior design.  In-Vesica’s Mission Statement is “Heal through art, hands, and words where Spirit informs all.”

Allison Williams Hill is an artist; architectural designer; physical planner; an intuitive visionary healer; a past life regressionist; light worker; Certified Spiritual Healer’ Church of Wisdom, and a wholistic health practitioner.  I integrate several of these abilities to provide a combination of solutions to help you change your life where you can experience energy balancing to produce a greater sense of calm; support your path in realizing that there is more to you than your physical be-ing by

•    Learning about your spiritual heritage, and 
•    understanding more facets of your humanity.
 

Please visit the About webpage.
“Do All Things In-Vesica.”

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A health coach (or health counselor) is a wellness guide and supportive mentor. Together, we’ll work to achieve your goals in areas such as achieving optimal weight, food cravings, sleep and energy. Through working with me, you’ll develop a deeper understanding of the foods and lifestyle choices that work best for you and implement lasting changes that will improve your energy, balance and health.  


I practice a holistic approach to health and wellness, which means that we look at how all areas of your life are connected and affected. Does stress at your job or in your relationship cause you to overeat? Does lack of sleep or low energy prevent you from exercising? As we work together, we look at how all parts of your life affect your health as a whole.


I lead workshops on nutrition, and offer individual and group health and nutrition counseling on weight management, emotional eating, self-image issues to professional women, caregivers, and healers.


I realized a dream to study at The Institute for Integrative Nutrition and it changed my life.  Let me support you to change yours.


Get a free 50-minute Health History.

Go to In-Vesica Health for details.


Write for an appointment for a free health history.
We meet. You fill out the health history form. I wait while you fill out the health history. We discuss the health history information. I ask questions. You talk....
I listen.  
And you will find out if the program can suit your needs to discover the food and lifestyle choices that best support you.

"Do All Things In-Vesica."

by Hill International Group
Small Business Training and Development Consultants
Copyright © 2018

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When time permits, I intend to hold drawings to create 

  • an intuitive visionary healing tape, or
  • a soul life reading, or
  • an energy reading 

for the winners whose names are drawn for each. To enter, your name and email address will be required. It will be added to a mailing list to receive updates about In-Vesica. In-Vesica will post the art work on this web site and in other publications.  

Services explains what is involved in creating these helpful tools. The images will be displayed at In-Vesica and the In-Vesica Art Gallery.

Of course, I collect your email and, thereafter, you will receive periodic updates on In-Vesica - spiritual development; health coaching; energetic healing; art and design, when projects will be launched, and what I eat (I'm kidding!). 



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