Cash Secrets

ash Secrets is designed to provide accurate and authoritative information with regard to the subject matter covered. It is offered with the understanding that the author and the publisher are not engaged in rendering legal, intellectual property, accounting or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.

We, individually or corporately, do not accept any responsibility for any liabilities resulting from the actions of any parties involved..

Chapter 1

1.  Set up a cross-promotion deal with another web business. Allow them to sell your product as a back- end product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.

2.  Sell your product in a package deal with other web businesses. You can both advertise it and split the profits. For example, if you are selling tennis rackets, maybe you could partner with a tennis ball business and package them together. This is a win/win joint venture deal.

3.  Rent your products out for a set period of time. It's like selling but you get the products back to rent again. You could make more profit in the long run renting your products or services. People today have less money and would rather rent than buy something and only use it once.

4.  Allow people to subscribe to your products. It works best when selling information products, services or memberships. You could charge them per week, per month, per quarter or per year. It will bring in secure residual income. Plus you can sell your subscribers back-end products for single sales.

5.  Allow people to lease your products. It's like renting them but they have the option of buying at the end of the lease. For example, if you were leasing out computers, the customers would pay you a monthly fee. If they returned the computer at the end of their lease, you could lease it out again to someone else, or even sell it.

Chapter 2

6. Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions. Some people will just participate on message boards so they can leave their link but those people may end up buying your product too.

7.  Add a directory of web site links to your web site. People will visit your web site to find related web site links for the topic they're interested in. This saves them time and effort searching for all those links personally. If you update it often, they will come back and revisit and maybe buy one of your products.

8.  Add an article section to your web site of articles posted at article sites. The web site articles are shorter versions of the ones on your web site. People will visit your web site via the bio information to read and learn new information related to their interests. You want to have original content so people can't go anywhere else to get it. You also want to update it regularly so they will want to revisit your web site over and over.  If two versions of an article are not constructed, have the same posted article on your website; it could benefit you through the established keywords.  When those keywords are used, the article will be listed.  The Serious Article Writer’s Guide ebook has more information about how to improve your article writing but increase efficiency and protect your work.

9.  Add an archive of past e-zine issues to your web site. Your new subscribers will visit your web site to read the past issues that they've missed. Your old subscribers might want to look up some information or ads they remembered seeing in your e-zine.

10.  Add a free e-book directory to your web site. People will visit your site to download, study and read new information. If you do add one, offer e-book related products. Those people might decide they want to create their own e-book and submit it to your directory.

Chapter 3

11.  Add a free classified ad section. People will visit your web site to place their own free classified ad and to read other offers. You can encourage them even more by telling them you will pick a few classified ads to run in your e-zine. This may influence them to subscribe to your e-zine or to revisit your web site regularly to submit new ads.

12.  Add a free link page to your web site. People will visit your web site to place their own link and to look at other people's links. You could say to the link submitters that you'll run their link once in your e-zine if, in exchange, they place your link on their home page for one or two months.

13.  Add an "About Us" page to your web site. People will visit your web site to read about you and your business. This will help to make your relationship with your prospects more personal and persuade them to buy. Include some of your non- business information too on your "About Us" page.

14.  Add a guest book to your web site. People will visit your web site to leave their opinions about your business and to list their signature file. Yes, they may only be doing it to get free advertising but it could be a visitor who might eventually buy your product.

15.  Add a free software download page to your web site. People will visit your web site to find new software that will make their life easier. Your software could be your own, freeware, submitted shareware or demos. The software should be related to your target audience.

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When time permits, I intend to hold drawings to create

     an intuitive visionary healing tape, or
     a soul life reading, or

for the winners whose names are drawn for each.

To enter, your name and email address will be required. It will be added to a mailing list to receive updates about In-Vesica. In-Vesica will post the art work on this web site and in other publications.  

Services ( explains what is involved in creating these helpful tools. The images will be displayed at In-Vesica and the In-Vesica Art Gallery (  

Of course, I collect your email and, thereafter, you will receive periodic updates on In-Vesica - spiritual development; health coaching; energetic healing; art and design, when projects will be launched, and what I eat (I'm kidding!).

Chapter 4

16.  Show your potential e-zine subscribers a sample issue of your e-zine. Black out some of the important information; this will make them more curious and get them to subscribe. Use a really juicy tip they have not probably heard of. You could just tell them where to find your e-zine archives or that sample issue after they subscribe.

17.  Give away a free follow-up autoresponder course. Publish your e-zine ad in each lesson. The more people who see it, the higher the chance they'll subscribe. Your e-zine needs to have a lot of original and quality content for this to persuade them to subscribe. Of course you could also mention one of your products in each lesson.

18.  Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine. For example, you could say, "Subscribe to my free e-zine and get a 40% discount off my latest e-book!” After they subscribe you could tell them about your secret discount order page in the ‘thank you’ e-mail you send them.

19.  Give other businesses permission to give away a free subscription to your e-zine as a bonus for a product they sell. You want the product or service to be related to your e-zine though. Just think, you could have a lot of businesses offering your e-zine to their customers.

20.  Ask your potential subscribers questions that'll persuade them to subscribe. For example, you could say, "Would you like to be able to retire before you're 40?" Another example, "Does the idea of working at home appeal to you?"

Chapter 5

21.  Write your e-zine's ad to sound like it is common sense to subscribe. For example, you could say, "Everyone knows you have to know a few things before you start a business!" Another example, "We all know that knowledge is a key factor in making a business profitable."

22.  Assume people are going to instantly subscribe to your e-zine. One example is "Dear Healthy Subscriber". They will want to subscribe in order to feel healthy. Another example is "Dear Intelligent Subscriber". They will want to subscribe in order to feel intelligent.

23.  Allow your subscribers to collect things from each issue of your e-zine. It could be e-books or software. They'll tell others and those people will subscribe too. For example, you could say, "In each issue of our e-zine we will be giving away a new limited-edition business report! Collect them all!"

24.  Tell people what their friends or family might say as a result of them learning what's in your e-zine.
People care about what other people think of them. For example, you could say, "Just imagine your wife telling you how proud she is of you for starting your own business!"

25.  Make people feel like it's their idea to subscribe and they will be less hesitant. For example, you could say, "You are making a smart decision for subscribing." Another example is "Thank you for making an intelligent choice and subscribing to our e-zine!" Plus you're assuming ahead of time they are going to subscribe.

Chapter 6

26.  Another way to market your business with the use of a free e-book is to allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your free e-book with your byline or ad included.

27.  Make extra profits from selling monthly updates of your free e-book. You could also back-end sell the extra, never-before-released chapters of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. You can also make more profit from it by selling extra content.

28.  You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust that person over you. For example, you could say, "The famous (name) has even bought our product! Click here to see why!"

29.  Divide your free e-book into reports then allow people to use them as bonus products for products they sell. Just make sure they include your resource box or ad with the report. If you want to, allow them to sell the reports too.

30.  You could end your ad copy with a free bonus. When you give people a free bonus, it increases the product's perceived value. For example, you could say "You'll get 7 free bonuses for ordering before (date)." Another example, "If you order this weekend only you'll get the e-book (title)!"

The End

About Us

Hill International Group was a business focused on small business training and development started in the 1990s by my husband, Clement E. Hill, II Ph.D.  Dr. Hill wanted to bring entrepreneurial services to more people on a community level using the incubator model.  

His doctoral dissertation at the Union Institute and University was called “The Role of Small Business Training and Development in an Emerging Economy.”  He developed the Micro Enterprise Development Program or MEDP as it was known in the British Virgin Islands and it was implemented for two years creating several new small businesses. Dr. Hill felt that there was no reason why BV Islanders. who were independent and self-employed as were other Caribbean Islanders before European and Western tourism became the major economic pillars, could not return to being that again. The program from his doctorate showed people with ideas how to become entrepreneurs. His work was in keeping with the Union’s ( intent to attract learners who want to help humanity change for the better.

This and the other reports on business include a mix of information.  Some may feel some of the information is dated. I think, though it may be perceived that way, it still works.  

In-Vesica, owned and managed by Allison Williams Hill, is a business that supports persons who desire changes in their lives.  This is achieved using metaphysical work; health coaching; architectural and interior design.  In-Vesica’s Mission Statement is “Heal through art, hands, and words where Spirit informs all.”

Allison Williams Hill is an artist; architectural designer; physical planner; an intuitive visionary healer; a past life regressionist; light worker; Certified Spiritual Healer’ Church of Wisdom, and a wholistic health practitioner.  I integrate several of these abilities to provide a combination of solutions to help you improve your life where you can experience energy balancing to produce a greater sense of calm; support your path in realizing that there is more to you than your physical be-ing by

•    Learning about your spiritual heritage, and 
•    understanding more facets of your humanity.
“Do All Things In-Vesica.”

by Hill International Group
Small Business Training and Development Consultants
Copyright © 2018



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When time permits, I intend to hold drawings to create 

  • an intuitive visionary healing tape, or
  • a soul life reading, or
  • an energy reading 

for the winners whose names are drawn for each. To enter, your name and email address will be required. It will be added to a mailing list to receive updates about In-Vesica. In-Vesica will post the art work on this web site and in other publications.  

Services explains what is involved in creating these helpful tools. The images will be displayed at In-Vesica and the In-Vesica Art Gallery.

Of course, I collect your email and, thereafter, you will receive periodic updates on In-Vesica - spiritual development; health coaching; energetic healing; art and design, when projects will be launched, and what I eat (I'm kidding!). 

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